Burger Singh sent a message across stating, “In light of the surgical strike by India defence forces on terrorist camps (POK), we offer 20% off on all orders on www.burgersinghonline.com. Coupon code:fpak20.”
As news of the surgical strike by the Indian Army came in on Thursday, one eatery drew some criticism for trying to cash in. Gurgaon-based burger joint Burger Singh sent out a bizarre message announcing a 20% discount on all online orders in celebration of the action.
The Indian Army on Wednesday night conducted surgical strikes across the Line of Control (LoC) on terror launch pads, killing 38 terrorists. This is being seen as a strong response against the recent Uri attack that killed 18 soldiers.
This prompted Burger Singh to announce: “In light of the surgical strike by India defence forces on terrorist camps (POK), we offer 20% off on all orders on www.burgersinghonline.com. Coupon code:fpak20.”
This marketing strategy garnered a lot of attention and people took to social media to express their view.
Later, the food joint further increased its discount rate to 30%, but chose to alter its coupon code saying:
We'd love to respond and have two points to make -
1. The surgical strikes were not on Pakistan but on Terror Launchpads in Pakistan occupied Kashmir (PoK), along the LoC
2. Why is it insensitive to celebrate action against terror?
We would further like to establish that we support the government's decisive and prompt action to preserve the honour of our armed forces and the dignity of our country. We are AGAINST terrorism and love our nation. It was never our intention to hurt, harm or otherwise prejudice anyone or their beliefs.
As a response to all the love and and some hate coming our way across social platforms, we announce an increase in discount to 30% with a politically correct Coupon Code - strike30.
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