Why did Smriti Irani meet Anita Dongre?

Textile minister Smriti Irani met renowned fashion designer Anita Dongre on Thursday to discuss ways to promote Indian handloom.

Irani posted on Twitter a few pictures from their meeting. "In conversation with @anitadongre for taking forward #IWearHandloom to support our weavers," the minister tweeted.

In conversation with @anitadongre for taking forward #IWearHandloom to support our weavers pic.twitter.com/M4iO5Z5qdA

— Smriti Z Irani (@smritiirani) August 4, 2016

Irani has been promoting handlooms on social media since she took charge of the textile ministry. On Monday, Irani tweeted a photo of herself in a blue silk sari, captioning it, "I support Indian weavers, here's my #IWearHandloom look handwoven silk from Bihar."

She further explained how the campaign worked. "Share your look and tag five people," she wrote.

I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people pic.twitter.com/1NOuueJ0mS

— Smriti Z Irani (@smritiirani) August 1, 2016

Taking her challenge seriously, a number of Twitterati immediately began to share and tweet images of their handloom outfits along with the hashtag, and mentioned why they loved Indian handwoven textiles so much.

Among them were sports personalities like Vijender Chauhan and Virender Sehwag; designers like Manish Malhotra and Suketu Dhir; while the political sphere was represented by Jaya Jaitley and Amruta Fadnavis.
Irani's "Selfie With Handloom" campaign, will go on till August 7, which is observed as National Handloom Day.