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Vodafone Idea inks deal with Zee Entertainment for ZEE5 content

The association between the two will create a beneficial ecosystem for viewers, that will drive the growth of video viewing in smaller cities and towns in times to come.

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Vodafone Idea Limited, India’s leading telecom operator, and Zee Entertainment Enterprises Limited (ZEEL) have announced a strategic partnership for ZEE5, the fastest growing OTT platform in the country. Under the strategic partnership, aimed at driving the growth of the digital ecosystem in India, the content portfolio of ZEE5 will be available to Vodafone Idea consumers, on Vodafone Play as well as the Idea Movies & TV app.

The association between the two will create a beneficial ecosystem for viewers, that will drive the growth of video viewing in smaller cities and towns in times to come. ZEE5 content can be accessed by customers across 12 languages — English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi — across genres like children’s content, cineplays, Live TV, health and lifestyle, etc.

Avneesh Khosla, operating director - marketing, Vodafone Idea Limited, said, “Our customers are constantly seeking rich and diverse content options, and we aim to provide enriched entertainment to our customers by offering high quality content on Vodafone Play and Idea Movies & TV. We are happy to partner with ZEE5 and bring their library of content to our customers. Our insights on customer preferences, salience and relevance, along with ZEE’s deep understanding of the Indian content viewership habits, are being brought together through this partnership.”

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