In attempt to connect with people in a better way, the BJP plans to send segmented text messages (SMS) to voters across the country during the general election with specific information related to their respective parliamentary constituency.
In segmented messages, electorates will receive through SMS all the information related the constituency in which they reside. A successful trial of the programme was conducted during the recently concluded Delhi assembly elections.
To send segmented messages, the BJP is creating a data bank of mobile phone users of each of the 543 parliamentary constituencies by segregating the mobile numbers according to the Lok Sabha seats. Arvind Gupta, national head of the BJP’s Information Technology (IT) Cell, told dna that the party has already created a databank of around five crore mobile users in all the parliamentary constituencies. “For each Lok Sabha seat, the BJP has created 1.5 lakh to 2 lakh mobile users to send segmented messages to during the next general election. More users will be added to the our databank till the election,” he said.
During the Delhi assembly election, the BJP had used the databank of around 80 lakh mobile users in 70 assembly constituencies. According to Gupta, the trial held in the national capital during assembly elections was successful and residents received messages from the party’s candidate of their particular constituencies. “Earlier, political parties or candidate used to send messages to everyone without knowing whether he or she stayed in that constituency. For example, earlier a voter enrolled in Mumbai North used to receive SMS from a candidate contesting in Mumbai South. These wrong messages sometime irritate the voter and may work against the candidate and the party,” said Gupta.
According to the plan, teams of BJP volunteers will send to voters, text messages about the party events taking place in that particular Lok Sabha seats, constituency specific promises of the BJP candidate and other local issues. “Segmented messaging system will be used to reach out to people with local issues of particular Lok Sabha seat in general election next year,” Gupta added.