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The best car ad you'll see all week. Maybe ever.

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If you haven't already seen Honda's new ad for their Civic Type R, you should. Straight away. Their new spot aims to highlight a Jekyll and Hyde characteristic of their new hot hatch. Saint and sinner. Dark and bright. Conveying this message so spectacularly is a tour de force of a video in so many more ways than one. Let's count the ways:

  • It features one of the hottest hatchbacks on the street today.
  • Jedi-level video editing that seamlessly stitches together two completely different videos.
  • Hit the 'R' key and you seamlessly switch between the two views in the trippiest possible way.
  • The engine note of the 'alter ego' version. Oh that engine note.
A great example of interactivity and storytelling, this is one video you'll want to watch over and over.
 
Have any other examples of mind-bending ads you've seen? Let us know in the comments here or on our Facebook page.
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