Political research often measures complex public attitudes towards political issues using surveys.
Surveys are not only useful for description. Just as creative uses of telescopes, microscopes, and sensors can take advantage of serendipitous naturally occurring events, new survey modules can assess the causes and impacts of events such as debates, scandals, speeches, coups, or revolutions that occur during the course of lets say a political campaign. Rishi Dubey, Co-founder and Chief Executive Officer of PR BABA Private Limited, and an exemplary political advisor and strategist lays the foreground for the importance of survey roles in political analysis.
With strong methodologies for data collection, accurate data magnification, data reduction, and capitalizing on events and manipulations, survey methodology is an extraordinarily powerful approach to studying the social world. Rishi Dubey, having experienced the intricacies of mandating political campaigns, suggests that new survey methods involving experiments embedded in surveys vary between question wordings to determine whether counter arguments, subtle cues, or other rhetorical, emotional, and cognitive factors can change opinions or behaviors. It determines the if and how of a political leader’s effect on the masses and determines the effective reach and engagement of their political campaigns.
Indeed, surveys represent one of the most popular methods of data collection in political research. Political research often measures complex public attitudes towards political issues using surveys. Rishi Dubey with his holistic approach has proved to be a game changer in the political scenario. From Political PR, Campaigning, Research, Marketing, Management, and Environment Mapping to all contexts and processes involved in building a credible political profile, Rishi has manifested an exemplary space for himself.
During the 2017 and 2020 Punjab and Delhi Assembly elections respectively, Rishi had perfectly structured and implemented PR campaigns and strategies for various political parties and their respective leaders. Taking time by formulating surveys in the campaigns, he ensured that the campaigns had the desired result.
A vote in the ballot box cannot be obtained without an understanding of the voter who is casting it and that is exactly what surveys emphasize while being adopted as an effective measure of political analysis. Regardless of the purpose behind the political research survey, it is eminent that the survey is administered in a fashion that ensures the data gathered is accurate and verified to the utmost credibility.
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