The TV ad shows how Kejriwal sarkar in Delhi has brought home stability and happiness.
AAP has come up with a new TV ad depicting the middle class Delhi household and how it has benefited with the AAP government in power. The ad asks the viewers to join CM Arvind Kejriwal in his attempt to eradicate corruption from the national capital.
The TV ad shows how Kejriwal sarkar in Delhi has brought much needed relief in the middle class households, which earlier used to struggle to make two ends meet. But whatever be the intended message, the ad clearly has failed to convey it suitably. The ad virtually screams out the personality cult of Arvind Kejriwal, a far cry from the aam admi message he wishes to convey.
The ad begins with a visibly upset woman buying vegetables, trying to control her expenses. The voiceover says how earlier it was difficult to run the house with the income. That particular sequence has been shot in black and white, to represent the past state of affairs.
But suddenly the screen lights up with colour and the lady is beaming with joy. Why? Because now, the Kejriwal government is in power and all her miseries are gone (literal translation of hamare saare dukh door huye!).
The woman expresses her happiness that after AAP government took over, her electricity bill has come down to as much as Rs 1000! Hamari Khushi ka toh thikana nahi raha, she says.
She explains that as Kejriwal has reduced corruption in the state, he had money to provide subsidies in electricity tariffs
Alluding to all the bad press Kejriwal has received, the ad accuses that all 'crooks' have got together to bother him. The media is also painted as a crook, in line with AAP's war with the press in recent times. The ad tries to show Kejriwal's humane aam admi side - twice the lady addresses the Delhi Chief Minister by his first name, Arvind. Not Kejriwal or Kejriwal ji, but Arvind. He is like any one of us, but dedicated to rooting out corruption and fighting for Delhi's day to day issues.
One thing that is commendable is how the party has followed the SC diktat of not showing Chief Minister in any kind of party campaign. Almost every sentence in the ad has Kejriwal's name, but his face is nowhere to be seen.
But the execution of the ad is deeply flawed which mars AAP's propaganda campaign completely. Firstly, it's only Kejriwal's name in every line. Kejriwal like many other leaders took potshots at PM Modi's 10 lakh suit. But this ad is no less an example of self publicity - something not becoming of a leader who promises to be a representative of aam admi. The adverstiment also gives vent to inherent sexism prevalent in Indian society. The lady literally runs from pillar to post to run her family. From cooking food to getting her kid to school, it's literally a one woman show. The husband is shown lazing around casually watching TV while the lady slogs away in the kitchen.
Some may say isn't this the real depiction of most average Indian households. Even if it is so, a party which claims itself as different and has been born out of a civil movement should know better than to reinforce patriarchy. At a time when an AAP leader has been accused of domestic violence, the inherent sexism in the ad sticks out as a sore thumb.
Watch the most ironic piece of not so Aam aadmi tv ad here:
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}