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Snow lures B-Town back to Valley

Friday, 17 January 2014 - 10:20am IST | Place: Srinagar | Agency: DNA

Bollywood has again fallen to the charm of snow in the paradise! From Saif Ali Khan-starrer Phantom to Tiger Shroff-starrer Heropanti to Vishal Bhardwaj’s Haider, Kashmir is the new address for Bollywood this winter.

Phantom has already gone on the floors in the famed winter resort of Gulmarg. It will be followed by Heropanti which is also scheduled to be shot in Kashmir next week. “Snow is the big attraction.
If somebody is coming to Gulmarg he is definitely coming for snow. Plus the cable car (Gandola) is also a big thing which can take people to upper reaches (for shooting),” Khawar Jamsheed, line producer for Phantom in Kashmir told dna.

Breathtaking locales, majestic mountains and snow covered meadows are the biggest draw for the filmmakers to shoot in Kashmir in the winter.

“More shootings take place in winter than summer. (Some of the portions of) Student of The Year and Rockstar were shot in winter. Portions of Phantom and Heropanti will be shot in Gulmarg while Haider will have various locations,” said Khawar.

Haider was shot in autumn last year and now they will be coming to capture the mood in winter in the Valley. More than 20 Kashmiris are playing various roles in this Hindi adaptation of Hamlet.

Local talent apart, Bollywood’s new found love for Kashmir has brought cheers to the tourism players as well. “When 3 Idiots was shot (in Ladakh) we had three fold increase in the number of tourists to that place,” Talat Parvez, director tourism Kashmir, told dna.

Also, over 10 filmmakers have approached the Omar Abdullah government to finalise the locations for shooting of their movies in different seasons in the Valley.

More than five Bollywood films were shot in Kashmir in the last two years. Some big names include late Yash Chopra shot his Shah Rukh Khan-starrer Jab Tak Hain Jaan in Kashmir and Ladakh.

Kashmir, which was once favorite destination for film shooting, became a no-go zone for Bollywood after the onset of militancy in 1990.


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