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Mars Orbiter Mission a hit on cyber space

Saturday, 14 December 2013 - 8:13am IST | Place: Bangalore | Agency: DNA
Mangalyaan is the most-talked about topic on FB in India.

Though the Mars Orbiter Mission (MOM) entered the social media space only a couple of months ago, the Isro’s efforts to publicise its ambitious interplanetary expedition have been well paid off.

The MOM is amongst the most talked about topics on Facebook in the country. The MOM or the Mangalyaan as it is popularly referred to on the Facebook page is the fifth most talked about topic in India.

“Thanks to the curiosity of the teeming netizens, MOM is amongst the most talked about topics on Facebook in India,” announced Isro MOM Facebook page.

The others in the list are: BJP’s prime ministerial candidate Narendra Modi who also tops the list followed by recently-retired cricketer Sachin Tendulkar, iPhone 5s and RBI governor Raghuram  Rajan.

In the run up to the launch of its first inter-planetary mission, Isro took to social media to connect with netizens and update the activities relating to the MOM’s launch.

The space agency launched an official MOM Facebook account on October 22 giving an insight of the Isro expedition to the Red Planet.

The page is frequented by a large number of followers curious to know about the status and health of the spacecraft and also on Isro’s activities pertaining to MOM.

Many netizens also give their feedback and suggestions. Till date the MOM Facebook page has had 288,089 likes and 32,215 talking about it.

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