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India's northeast to get experts to enhance its digital presence

The agency will mandated to spread, manage and promote information about the ministry and its activities on different social media platforms and increase the overall online presence of MDoNER.

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In line with the Centre's Act East Policy, the Ministry of Development of North Eastern Region, (MDoNER) will soon be hiring a private agency to enhance its digital presence. Tenders have already been invited to this effect.

The agency will mandated to spread, manage and promote information about the ministry and its activities on different social media platforms and increase the overall online presence of MDoNER.

Confirming the development Naveen Verma, Secretary of DoNER, said many a time, information about important government schemes for the northeast do not reach the target audience and a strong social media presence will help further the cause.

"Social media with its presence will not only help disseminate information about important government schemes, but also pave way for a two-way interaction with the people of northeast," he told DNA.

It will also keep a watch on the activities of the netizens on its digital platforms, carry out trend and sentiment analysis of news related to it, carefully respond to comments and tweets and provide appropriate response in certain cases after consulting the ministry. It also provide a daily report of such responses to the ministry.

The agency will also require to monitor other media platforms including print, TV and web using MDoNER-approved keywords. It will be tracking the keywords on select platforms and provide a report analysing the sentiments, nature of post, comment or any related article.

They will have to redesign the current website of MDoNER and make it more attractive by updating all relevant information of the ministry and introducing feedback forms, post latest news and keep a tab of its social media presence.

The agency professionals will also have to create a Facebook page which will be regularly posting news relevant to the ministry. They will also have to create a dedicated Twitter handle for the ministry which will keep on posting information and exploit a database for increasing followers.

It will also be managing one or more YouTube channels for the ministry, work on increasing viewership on the channels. It will have to create a blog site for MDoNER.

The agency will also have the mandate of creating content for its Wikipedia page, update and monitor it round-the-clock.

It will be required to create multimedia contents on select topics for promotion on various digital platforms which would include infographics as well as posters and banners for online and on-ground campaigns and events.

According to sources, agencies based out of the north east or comprising professionals from the region will be preferred to others since they would understand the region and its economics better.

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