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IMA meet: Online buzz creates more excitement than offline

Saturday, 18 January 2014 - 1:58pm IST | Place: Indore | Agency: DNA

The two-day IMA conclave might not have got encouraging response from management students in the real time but it managed to get an overwhelming response from the netizens.

Over one lakh Facebook users received live event updates, while 5,000 plus FB users got actively engaged in discussions on the subject in last two days.

On the micro-blogging site Twitter, #Indore was trending for last few days ahead of the conclave, before securing the top spot on Thursday. The surge continued as #IMA14 conclave remained number two in the trends till the time the conclave concluded while #Indore hovered at the third spot during the same time.

Views of event videos crossed 1000 mark on YouTube, the event organisers said.

The online euphoria did not recede even after the conclusion of the event.

Mayur Sethi, chief of MP09digital, the agency which took care of putting the conclave online relentlessly for 48 hours, told dna that even after the event ended, participants used FB, twitter and YouTube to share experiences, videos and pictures.

“Event speakers like cyber expert Rakshit Tandon used twitter to express gratitude towards organisers and participants,” he added.

“Our team used social sites to post event pictures, video speeches and other happening as real time updates and thousands of users got engaged in these updates,” Sethi said.  

The unoccupied spaces inside event hall -Abhay Prashal-on both the days also raised a question whether virtual euphoria was getting better of the real life participation in events.

The participation of senior IMA members was laudable but the stands reserved for management students were unoccupied or occupied by the elderly or middle-aged members on both the days.
Conclave secretary Amit Bidasaria was however of the view that real time participation from students was equally overwhelming, as was the case with online response generated by the event.

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