No travel brochure can ever truly describe a place the way a traveller who has experienced it. And you can bet that unlike the travel brochure, a traveller will not gloss over the unpleasant aspects even as he exhorts the virtues of a place.
Keeping this in mind, a team of three entrepreneurs headed by IIMA graduates now plan to accommodate blogs written by travellers on their website travelyaari.com. The idea is to give the visitors a true picture of the various places. The blogs will describe the locations in detail, the facilities available, the nearest airport or railway station and so on.
Earlier Aurvind Lama and Parthasarathi Sinha who graduated from IIMA in 2007 and Prateek Nigam who has 14 years of IT experience had jointly established a new business venture of online bus ticketing in late 2008 as an undertaking of their company called Mantis Technologies Private limited.
The venture allowed customers to book their bus tickets online through their web site travelyaari.com. "More than 2,000 people visit our website everyday. So we came up with the idea of allowing travellers to write blogs about the places they have visited and share the details with others," said Lama.
He, however, said that the idea is still in the nascent stage and it will not be possible to give details. Travelyaari.com provides services in states like Gujarat, Rajasthan, Maharashtra, Delhi, Goa, Karnataka and Andhra Pradesh.
"Our effort is to democratize the private bus industry and ease the bus ticketing process," said Lama. Talking about the success of their business Lama said they have 50 operators across the country with an availability of around 50,000 bus seats everyday.
"In this Rs15000 crore industry, we have a business of around Rs350core," he said.
After graduating from IIMA, Lama had joined a company for a year.
Comparing his experience working in the corporate world and as an entrepreneur, Lama said, "More than the money that I earn, it is the satisfaction that matters. I like it now."