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How Narendra Modi used Twitter, Facebook, Instagram to become the front runner in the Lok Sabha Elections

Friday, 16 May 2014 - 7:00pm IST | Place: Mumbai | Agency: dna webdesk

Throughout the Lok Sabha 2014 elections, Narendra Modi has secured a place as the front runner, his popularity ever-rising with the upsurge of the 'Modi Wave'.

In this article, we take a brief look at one of a key aspects of NaMo's ambitious campaign. An aspect that has arguably been most important in the accession of his role as the favourite in the 2014 elections - His use of social media. Here are the new age platforms that Modi used the most.

1. Twitter

Narendra Modi has tweeted regularly throughout his campaign, and is followed by almost 4 million twitter users.

Not only has he used his twitter to promote his ideals and elaborate on his plans for the nation, but he has also used it to display his secularism, as well as to take jibes at the opposing Congress party.

Here are some of his recent tweets.

2. Facebook 

NaMo's Facebook page, which has acquired 14 million likes to date, has been used to the fullest, dotted with images of his meetings with senior BJP members to images of his packed rallies. Narendra Modi also used this platform to garner attention towards his blog, as well as his 'selfie with modi' app.

3. His own website

4. His blog

Narendra Modi uploaded his first blog post on April 14, 2009. Since then, he has constantly used his blog to express his opinion on several nationwide and world issues, as well as to garner support for his ideals and policies. Readers may comment, and even share his posts on various other social networks.

5. Instagram

Narendra Modi's Instagram comprises of several pictures of moments from his rally, including the infamous NaMo selfie (All filtered, of course). It is also dotted with several videos of his supporters chanting 'Ab ki baar, Modi sarkaar'.

5. Tumblr

Narendra Modi's tumblr is constantly updated with pictures from his rallies, and meetings. I'm not sure about this considering it's not a mode of social networking, but I think his 3D rallies should gain a special mention here because they helped with his campaign through innovative technology. It completely enamoured those who hailed from the villages and lesser developed parts of the nation.

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