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How 'First Kiss' viral video came into being

Sunday, 16 March 2014 - 9:51am IST | Place: Mumbai | Agency: ANI

  •  220232-untitled-1.jpg How 'First Kiss' viral video came into being

Melissa Coker, founder of the clothing company Wren, was the person who commissioned the now viral video 'First Kiss.'

According to Coker, her company operates on a shoestring budget, which is why she devised thevideo as a way to promote Wren attire, the Verge reported.

However, even though the video wasn't the work of viral masterminds, it has still garnered more than 52 million hits in the 4 days since it was launched.

Also read: The viral video of strangers kissing turns out to be an ad for a clothing line 

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