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How 'First Kiss' viral video came into being

Sunday, 16 March 2014 - 9:51am IST | Place: Mumbai | Agency: ANI

Melissa Coker, founder of the clothing company Wren, was the person who commissioned the now viral video 'First Kiss.'

According to Coker, her company operates on a shoestring budget, which is why she devised thevideo as a way to promote Wren attire, the Verge reported.

However, even though the video wasn't the work of viral masterminds, it has still garnered more than 52 million hits in the 4 days since it was launched.

Also read: The viral video of strangers kissing turns out to be an ad for a clothing line 

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