Tewari, is the Head of Content at Pepsi MTV Indies. But he doesn't see it as a job, but rather as an extension of life. His life-passion is about creating honest art. The way he sees it, this essentially means, a music whose every note and phrase come from the heart. When Ankur picks up the guitar and strums a chord, he is talking about his life, all that he has seen, heard, and felt, to the listener. Perhaps that is the reason why he is so integral to the Indie scene.
That he is the Head of Content at Pepsi MTV Indies, is another way of saying he has very successfully breached the gap between song and soul, career and passion. In fact, Ankur sees work as an extension of his life. And that philosophy informs not only his songs, but also the great jamming sessions he has with his band, Ankur & The Ghalat Family, along with fellow members Sidd Coutto, Johan Pais and Gaurav Gupta.
The innovative work at the music channel has kept him on his toes: recently the iconic fusion rock band, Indian Ocean launched its latest and arguably their coolest ever album, Tandanu, on Pepsi MTV Indies, the world's biggest indie stage as it were. The album is a collaborative experiment in which Indian Ocean has recorded songs with many of the contemporary greats of the Indian music: Shubha Mudgal, Karsh Kale, Shankar Mahadevan, Kumaresh Rajagopalan, Pt. Vishva Mohan Bhatt, V Selva Ganesh and Vishal Dadlani. In a certain sense, the work is an audio/video documentary of the voices of Indian music.
Ankur Tewari's milestones include India's first digital feature film, stage plays, radio jingles, and "Let's Enjoy', a film in which he also wrote and sang the popular Sabse Peeche Hum Khade. Then he moved from Delhi to Mumbai to cut his dream album, 'Jannat', whose great point of departure was that it did away with electronica altogether. Every note he insisted would be "in fresh". Clearly, this man continues to sing from the heart.
[DNA (May 9, 2014) had erroneously printed his picture in connection with a report on a rape where another singer, Ankit Tiwari, was the accused. Ankur had nothing to do with it. We regret the error.]