Flash sales of air tickets have increased flight booking by 3-5 times

A series of flash sales announced by different airlines in India has led to an increase in flight bookings by three to five times over the past two years.
A study conducted by DGM, a leading digital network service provider, over a period of two years, suggests that travel portals saw a sudden rush of purchase of flight tickets during the flash sale season.
Anurag Gupta, CEO of DGM, said, "Our study on the first flash sales of the year has revealed a substantial amount of upsurge in the transactions. Similar results were noticed last year as well."
Airlines in India have been falling over each other to offer discounts in airfare in view of the increasing competition and a slowing down of the economy. This has led to a price war, benefitting the passengers the most. Often, within hours of a flash discount being announced by one airline, its rivals too join the bandwagon, resulting in a surge in bookings.
"Many a times, these bookings are made on an impulse by the passengers," said Iqbal Mulla, president, Travel Agents Association of India.
On Thursday, a leading low-cost carrier, AirAsia, started its operation. The airline is known for offering really low fares in all the countries it operates.