"I think the media also, like Kejriwal, flips from topic to topic all the time. Media also has a great role to play. It should have consistency in following through whatever it digs up," Premji told reporters here on the margins of a conference on the financial performance of the IT bellwether for the second quarter (July-Sept) of this fiscal (2012-13).
Asserting that the media could contribute a lot towards the country's reformation, Premji said it should address issues seriously by remaining focused on them till they were resolved.
"I have been saying consistently that the media should be serious in taking issues to their logical conclusion, and not leave them half-way," Premji said.
Declining to comment on crony capitalism, which the IAC has raised in connection with the favours allegedly granted by the government in the natural gas project of Mukesh Ambani's Reliance Industries Ltd, Premji said things were no better and no worse than they have been in the past two years.
Asked if the government's image had taken a beating with the recent exposes on the Congress president's son-in-law Robert Vadra's land dealings and external affairs minister Salman Khurshid's alleged misappropriation of state funds through his non-governmental organisation, Premji declined to comment, saying he did not know about these matters.
"I don't know if the government's image is taking a beating, but its image is certainly not getting elevated either," Premji quipped.