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Don't discount your right to vote

Monday, 14 April 2014 - 6:00am IST | Place: Mumbai | Agency: DNA

Cashing on the election fever, companies are putting their weight behind Indian voters. Many companies and brands have come up with an unique idea to offer discounts to those who vote in the upcoming Lok Sabha Elections.From hotels, restaurants, cabs to hospitals, all are offering vouchers and discounts for their employees and customers if they go ahead and cast their votes.

For instance, Savaari Car Rentals has initiated an internal campaign whereby the organization is not only asking its employees to vote but encouraging them to exercise this right by granting them additional benefits. Savaari will be distributing Rs 500 redeemable vouchers to its employees who has exercised his right to vote. "Our primary motive is to encourage our employees to cast their vote as every vote counts and we fundamentally believe that each and every individual can make a difference, and it is his or her duty and responsibility as a good citizen to vote" said Gaurav Agarwal, founder and CEO of Savaari Car Rentals.

Even Smart Vote has come up with a unique campaign called show the ink. Once registered, voters will be able to avail discounts in the range of 5 to 50% on brands which have tied up for this campaign. "We realised that many people in Bangalore do not come out and vote since they do not see any instant incentive in voting. We thought why not come out with this idea of offering discounts. This way companies can increase their sales at the same time contribute towards something good," says Manas Kumar Mahapartra, manager, Smart Vote campaign.

Travel portal Goibibo.com, has come up with a campaign called #votingdone. The campaign is targeted at the masses who will associate themselves with the #votingdone campaign on social platforms after casting their vote. This will also make them eligible to some exciting benefits from Goibibo.com.

"It is not every day that companies get this kind of opportunity wherein they are able to increase their sales while contributing towards doing something good for the democracy. We just hope that this encourages people exercise their voting rights," says Piyush Lunia,partner, Ethik which is offering a 10% off till election results are out.

At Grand Mercure Bangalore, a 15% discount will be offered to everyone who has voted and shows the ink on their finger. At Shankar Eye Hospital a 50% off in eye checkups will be offered on April 17th & 18th on showing the inked finger.


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