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'Dekh Le': This ad on women empowerment will make men cast their eyes down in shame

Sunday, 22 December 2013 - 1:16pm IST Updated: Sunday, 22 December 2013 - 1:29pm IST | Place: Mumbai | Agency: dna Web Team
In a subtle yet hard-hitting message about women's empowerment, Whistling Woods International has come up with a new ad called 'Dekh Le'.

Women are no strangers to prying eyes and ogling men no matter where they are — a bus, train, roads or an eatery.

While these men do everything in their power to make women feel uncomfortable and conscious of the way they are, they remain blissfully unaware of the fact how their actions reflect on themselves.

In a subtle yet hard-hitting message about women's empowerment, Whistling Woods International has come up with a new ad called 'Dekh Le'.

The commercial, which shows women from different cultures and different ages being ogled at by men, holds up a mirror to such people showing them their true faces, quite literally.

The ad has garnered 667,881 views within a week of being posted.

The song Dekh le tu dekhte hue kaisa lagta hai has been composed by Ram Sampath and sung by singer Sona Mohapatra.

Made by WWI alumni Ketan Rana, the ad aiming to raise awareness about eve-teasing has received a great response on Twitter too.

Here are some of the responses it got:




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