City residents on Thursday woke up to find huge posters of Asaram Bapu missing from the square near his ashram on Khandwa road.
Members of a local group claimed responsibility for the act by afternoon and staged a protest seeking to change the name of the square that was named after the self-proclaimed godman.
The activists of Swarnim Bharat Inquilab Party suggested that the square may be called IT Park square in view of the state government's ambitious project that has come up there.
The protesters carried posters to support their notion and raised slogans against Asaram, who was sent on judicial remand by a Jodhpur court in connection with rape of a schoolgirl.
They also performed a 'Havan' at the square claiming the act was to 'purify' the area.
"We performed the 'Havan' and spread holy 'Gangajal' in the circle for its purification as the same was desecrated due to the deeds of Asaram Bapu," said Tinu Sharma, group's media in-charge.
The ashram is situated around 1 km from the square on way to Khandwa from Indore.