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BJP to prepare booklet on strategies adopted in Uttar Pradesh to win upcoming assembly polls: Report

Ahead of the Gujarat and Himachal Pradesh assembly elections, BJP is preparing a booklet on strategies adopted in Uttar Pradesh.

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After a thumping victory in the Uttar Pradesh assembly elections, the Bhartiya Janata Party's (BJP) state unit is preparing a booklet on strategies adopted during the polls that made BJP win big in the state. 

According to an Economic Times report, the document which is being created will be meant for BJP units in Gujarat and Himachal Pradesh, the states that are going for polls next.

“This booklet will explain the strategy adopted in UP and how it was so successful... other state units can study it,“ said BJP's state general secretary, Vijay Bahadur Pathak.

The booklet will detail how many people were contacted through the Parivartan Yatras carried out by BJP, meetings attended by youths, women etc. The report says that BJP built a database of around 14 crore voters in the state, with classifications like gender, caste and economic profile, to help them decide on election strategy and ticket distribution.

BJP reportedly used 400 GPS-fitted video vans in UP which telecast live speeches from PM Modi and Amit Shah. It also deployed 1,649 motorcycles that the state unit says visited 76,000 villages and contacted 70 lakh households, the report said.

BJP will be highlighting four central schemes that worked best in the campaign, the party's state spokesperson Rakesh Tripathi said.

Tripathi also said that the booklet will explain how the party took their message on the Jan Dhan Yojana, the Ujjawala gas yojana and other schemes to voters

BJP got over two-thirds majority in the 403-House with 312 seats, on the other hand, SP won only 47 seats and its ally Congress got 7 seats. BSP won 19 seats.

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