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Backroom boys played an important role in BJP's election campaign

Monday, 28 April 2014 - 4:22am IST | Place: Mumbai | Agency: dna

The BJP managed to have one of the most successful election campaigns in the state as its backroom boys ensured prompt response and dissemination of information to the media as well as its leaders and booth-level committees. The backroom boys included office-bearers manning the media team, a campaign team and a call centre.

The election campaign was planned almost six months in advance. To ensure constant flow of information to the media, booth-level committees were formed and the phone numbers of the booth committees were compiled at the state head quarters and made available to the war room, call centre and also the media team, which were made operational.

Such was the promptness in its response, within 15 minutes of NCP supremo Sharad Pawar making a statement on double voting at Navi Mumbai, the response of the BJP leaders had reached all mediums, including news channels and newspapers.
Before a public meeting is organised for a particular leader, ground level feedback is sought from the booth in-charge
Even each of the public meetings by various state and national leaders were planned with a lot of care. Right from studying the demands for particular leaders by the local office-bearers to studying the sociological and caste situation in particular constituencies and also local issues to decide on which leader should be sent to the particular constituency was done by these teams.
Information flow was in real time, for examples after Narendra Modi addressed a public meeting at Nanded at around 3 pm, media persons across the state received mails and info about the public meeting by 3.40pm.
There was a separate social media cell tracking events and responding separately.
"Narendra Modi even tweeted to praise the social media initiative of the party and office-bearers and activists from Maharashtra had an active roll in it," said a BJP leader.
The co-ordination on the campaign front was handled by Shrikant Bhartiya, who is an old organisation man with an ABVP background. Bhartiya handled the ABVP in Pune before being appointed as the campaign in-charge of the BJP keeping in view his organisation skills. Similarly, the media team was handled by spokespersons Madhav Bhandari and Keshav Upadhyaya among others.
Bhandari, a soft spoken spokesperson, has been a senior organisation man and has been the party spokesperson for a long time, while Keshav Upadhyaya, who is a former journalist, has been handling media for Gopinath Munde, before being appointed as the spokesperson.

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