After the ‘mask’ hysteria in 2007, Gujarat chief minister Narendra Modi’s brand managers are expecting same kind of response to CM’s plan to go high-tech this election.
During the 2007 assembly poll, Modi mask had created hype among the masses and was considered as one of the reasons for BJP’s landslide win. Interestingly, it is Modi’s closed aide, strategist and former minister of state for home, Amit Shah, who has been entrusted with the task of coordinating the ambitious project, planned by Modi’s communication team.
The BJP is relying heavily on the 3D technology for the third successive victory of the Modi government. It will be a first for CM who will use the 3D technology to address people simultaneously at different places with its launch in Ahmedabad, Surat, Vadodara and Rajkot on Sunday evening. The technology is expected to enable Modi to reach out to people at almost 500 spots which will cover almost all corners of the 182 assembly constituencies in the state.
However, the BJP is keeping mum over the future use of technology. When contacted, Amit Shah refused to divulge future plans. “Public speech of the CM is going to be telecast on Sunday. We will inform you as and when we make other plans,” Shah said.
The BJP sources said that the move will not face EC’s hurdle as party has taken the decision after checking all aspects.
Political sources believe new innovation will catch public attention throughout the poll campaigning as people will throng places even just out of curiosity. The move will help party benefit from Modi’s speech without his physical presence.
Modi has already kick-started his poll campaign with the Vivekanand Yuva Vikas Yatra (VYVY) in September. He covered all 182 constituencies through 190 public speeches. Now, he will virtually be at every place without his physical presence, thanks to the technology.
In addition to 3D technology, the youth cell has been given 20 LED vans which will roam across the states for the poll campaigning. For the television viewers, Modi has already launched Namo TV and the party has also widened its campaign wings by posting BJP and Modi’s website www.narendramodi.in at all prominent portals.