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AAP supporters use Twitter to gather funds for Delhi elections

With Delhi elections round the corner, the Aam Aadmi Party is trying its best to collect fund for exhaustive campaigning in the state. 

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With Delhi elections round the corner, the Aam Aadmi Party is trying its best to collect fund for exhaustive campaigning in the state. 

Alongside party leaders and workers many sympathisers of the Arvind Kejriwal-led party are now actively looking to increase the coffers of AAP. #MufflerMan which started as a way to ridicule winter attire of the former Delhi CM Kejriwal has become a major focal point for collecting funds for the party. The hashtag has featured among top trends on Twitter for more than a fortnight now. 

Read: 'Muffler Man' no longer laughing matter, AAP gets a fund boost

According to a PTI report on November 20, #MufflerMan had been used over 3 lakh times.

To continue the momentum, many AAP leaders and sympathisers are now asking to retweet a specific tweet for donation. They are putting a price tag on each retweet. and a fixed time frame.  Based on the number of retweets, they are donating to the party fund. These retweets are serving two fold process. It is helping to generate fund and also spread awareness about the initiative far and wide. 

According to a PTI report, one seemingly innocuous tweet by a young AAP volunteer Nishant Beria to donate Rs 2 to the party every time his message was retweeted, kicked off the campaign, which was taken forward by about 400 people, including celebrities.

"I will donate Rs 2 to AAP for every RT this tweet gets in next 24 hrs," Beria tweeted, and got 490 retweets, which prompted him to commit around Rs 1,000 to the party. 

"Taking cue from his initiative, around 400 other supporters tweeted on the same line pledging to donate further, which got retweeted in large numbers as well," a social media volunteer of AAP Arvind Jha said.

The number of users who tweeted and retweeted further donation swelled to around 5,654 which reached around 10 lakh users, he claimed. Celebrity supporters of AAP, like singer Vishal Dadlani and former Infosys board member V Balakrishnan increased the pledge amount further to Rs 50 and Rs 100 respectively.

Read More: Aam Aadmi Party raises over Rs 6 lakh through Twitter

However, this initiative has also come under criticism like other efforts of AAP to generate fund.

Many have expressed doubts about number of  people who will actually live up to their promises of donating money.  Simultaneously another controversy has started over AAP leader Arvind Kejriwal flying business class to attend an award ceremony in Dubai. If the controversy gains steam, it may overshadow this initiative by AAP leaders and followers to generate fund.  

For Aam Aadmi Party, Delhi elections is a moment of reckoning. After the severe drubbing in Lok Sabha elections, the party is trying to get its act together by concentrating on New Delhi. The ordinary supporters are also literally giving their two cents to help the cause of the party. The final decision though will be taken by the electorates. 

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