World Aids Day: Durex launches a safe sex emoji

Ahead of World Aids Day, Global sexual well-being brand Durex launched a new safe sex emoji called "Umbrella with Raindrops".

The launch is part of the company's ongoing #CondomEmoji campaign which wants to have a safe sex emoji in every smartphone so that youths can easily communicate about the issue.

It’s #WorldAidsDay week, so let’s talk about safe sex and emojis. Join the #CondomEmoji conversation! pic.twitter.com/HynhujGjmk

— Durex Global (@durex) November 28, 2016

The campaign has been received well as it trended on Twitter and Facebook. The campaign also received support from  over 160 countries during  a survey.

"We believe the naming of "Umbrella with Raindrops" as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda," said Volker Sydow, Global Director, Durex.

As per the survey, over 60% felt less comfortable talking about safe sex. At least 72% people said that they felt it was easier to express emotions using emojis and 84% said that it was easier to discuss sex and relationship via emojis. 

Some more campaigns from the brand: