Bollywood superstar Shah Rukh Khan today said he was averse to the usage of the term 'crossover cinema' and felt that Indian film industry requires to share expertise and knowledge from Hollywood rather than just focusing on monetary investments.
"There is no such genre called 'crossover cinema'. Slumdog Millionaire is not a Bollywood film nor is Monsoon Wedding... or Bend it like Beckham an Indian film. We in India need to forge alliances to share expertise and knowledge with Hollywood rather than just monetary investments," Shah Rukh said delivering the keynote address on 'New Connect between Hollywood and Bollywood' at the inaugural of FICCI-FRAMES Conference here.
"UTV, Studio 18, Big Pictures are venturing into Hollywood productions which is a good sign," SRK said noting B-town was severely lagging behind Hollywood in three spheres-screenplay writing, usage of VFX (visual effects) and technology, and discipline and organisation.
The actor-producer felt the science of marketing in Hollywood is worth learning.
"We can learn new aspects of film making from Hollywood without giving up our cinematic individuality because we are a self sufficient film industry," he said.
SRK said Hollywood looks at screenplay writing not as an art but as a science.
"It can help us in exchanging knowledge to develop screenplay writing in that manner," he felt.
Similarly, India is the biggest producer of technology, IT and special effects. But, we do not use it for our benefit in film production, the actor said.
SRK also said that the discipline and organisation with which Hollywood does itsbusiness is worth a study.
"Both Hollywood and Bollywood can feed off each other with knowledge. We need Hollywood help to nurture us in terms of knowledge," he said.
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