Thande ka funda: Some adverts are grabbing eyeballs

Soft drinks companies seem to be taking their ad campaigns quite seriously. Hence the stylised TV spots featuring some of the most beautiful faces in the industry. Sunday After Hours investigates which one’s grabbing more eyeballs

Coca cola
Conceptualisation—Prasoon Joshi, McCann Erickson
Ad film— Abhijit Chaudhuri, Black Magic Productions.
Location-Mumbai
Duration-1 day
A big chunk of the ad had to be shot in the leading lady’s absence due to her tight schedule. Interestingly,
Aishwarya Rai underwent rigorous training to get the whistles right!

SPRITE

Conceptualisation— Emmanuel Upputuru, O&M
Ad film-David, The
Company
Location-Goregaon,
Mumbai
Duration - Being a spoof on the Pepsi TV ad, this one had to be shot in one night so that it could be aired within an hour of the original.
Gag - The shot where the Shah Rukh Khan look-alike bangs his head with a remote control took nearly an hour to get right.

THUMS UP

Conceptualisation—Sainath Saraban, Leo Burnet
Ad Film— Ram Madhwani, Equinox Films.
Location—Cape Town, Africa
Special props—Sand dunes and the light house of Capetown
Special technology—Tricky aerial lighthouse shots without the use of motion control.

MIRINDA

Conceptualisation-Saumitra Karnik, JWT
Ad film-Rohan Sippy, Film Farm
Location-The ad was shot at different locations - Kashid beach, Enigma and Blue Sea restaurant
Duration-3 days

FANTA

Conceptualisation-Shubho
Sengupta and Abhinav Pratiman, O&M
Ad film-Abhijit Chaudhari,
Black Magic Productions
Location-Mumbai
Duration-2 days
Gags-In the ad, Rani Mukerji, wearing a short skirt, gets her legs covered by a cloth. This prompted the senior creative  director to go around with a cloth, covering legs of everyone in the team who came on the
sets wearing shorts!