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Saif Ali Khan
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Brand endorsements today determine an actor’s popularity and vice versa. What else could explain a young new actor replacing a much senior actor who has been in the industry for the past couple of years as the brand ambassador of a product? Actor Saif Ali Khan, who is one of the most famous faces when it comes to endorsements has apparently lost out on a product to actor Rana Daggubatti. Rana who made his debut in Bollywood with Dum Maro Dum became a sensation overnight and obviously the brands are looking at him as their prospective face.
A source reveals, “Saif has been endorsing this particularbrand from the past couple of years. He has also done a number of promotional activities with them which even included performing at a rock concert with rock band Parikrama. The brand too in return has been very loyal and has renewed their contract with Saif each year without fail, but recently they realised they needed to keep up with the changing times. The first thing they wanted to do was get a younger brand ambassador and the first person who came to their mind was Rana.”
Apparently, the brand is currently in talks with Rana and if all goes as planned, the actor will be on board soon enough. They are keenly looking at having him as the face of the brand as they think he has that bad-boy, rugged look that they need. The source adds, “Ever since Rana made his debut, he has been playing his cards well. He has been seen at the best events, with the best people and of course his debut film was good too. He made that impact and now obviously brands want to rope him in. We do not know if Saif knows about this, as his contract is still valid. If they want Rana on board they will have to terminate Saif’s contract and by the looks of it, it may happen soon.”
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