Katie Price a.k.a. Jordan has signed a £5 million deal with Virgin Media to make more TV shows.
The glamour model is proceeding from ITV to Virgin channel's Living and Bravo.
Her ITV2 show What Katie Did Next is one of the highest rated shows on digital TV. It attracts up to 1.5 million viewers.
"I've always loved and admired Katie as she has always combined her beauty with her very good brain, and I'm thrilled to be working with her again. I know we're going to come up with some amazing, must-see TV together," Claudia Rosencrantz, of Virgin Media Television, said.
ITV sources claimed that they were not prepared to get into a bidding war and Katie's 'head was turned' by the two-year deal, reports The Mirror.
Meanwhile, Katie has backed out of an appearance at Clothes Show in London, citing 'unforeseen circumstances'.
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