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ShareMumbai: Jalebee Cartel has been at it for the past 10 years and finally they are seeing a boom time. They started out when EDM (electronic dance music) was not the best music to be played at clubs.
"We used to play EDM for 10-15 minutes and the club owners would come and tell us to change our music. We have been shoving EDM down people's throats for years now," says Arjun Vagale.
They are ready to take EDM to the next level but they think it is an open field. "At the moment we are playing tech and techno house but I really don't know where we go from here. Every track I like and play, I change within one week. But I think we'd like to play more broken rather than cleaner sounds. Harsher and grungier like they've been put in a blender."
Jalebee Cartel says that electronic music is on its way to coming into the mainstream as Bollywood has already started using it in their scores. "AR Rahman and Salim-Sulaiman have been using EDM in their background score and soundtrack. But EDM is a huge genre. There are tons and tons of sub-genres and the sounds keep getting reinvented taking it further underground," says Arjun Vagale, adding, "sounds change within six months."
Vagale is of the view that festivals like 'Sunburn' though help bring more people into EDM which still has a very niche fan base though real edgy sounds can't come out of them. "Festivals cater to a huge range of people and create awareness about EDM but you can't experiment too much with the sounds here because many people won't be able to appreciate it. The crowds at 'Sunburn' are only growing," he ends.
