It takes a lot to come up with a winning ad campaign. Despite all efforts, some ideas fall flat on their face. DNA got adwallahs to profile some of the worst ads of 2009...and interestingly, Aamir Khan stars in two of them.
In one of the ads, Aamir is seen jumping from a building, offering people an extra-large sized t-shirt because they are having a pack of potato chips. Ashish Khazanchi feels though the ad had an interesting insight, no effort was made to make it better.
“Aamir looks funny offering the t-shirts. It should have occurred to him that jumping stunts have already been performed by the likes of Akshay Kumar in many soft drink ads,” he says.
In another ad Aamir is seen playing a video game while sipping a soft drink. The character in the game, which resembles Aamir, jumps out of the screen to have that soft drink and says, ‘Aati kya Khandala’.
Santosh Padhi feels this is the worst concept that the soft drink brand has come up with. “The brand has createdpath-breaking ads with Aamir earlier. But no thought seems to have gone behind this concept. Aati kya Khandala is a very old and clichéd line,” he says.
Hrithik Roshan too hasn’t done wonders playing the Pied Piper for a telecom service commercial. KS Chakravarthy totally dislikes the ad, terming it foolish. He says, “What is the connection of the Pied Piper with this ad? The ad lacks in ideation and does not explain the concept clearly. It’s an insult to a dancing talent like Hrithik.”
Apart from these, a male innerwear commercial with the tagline Yeh to bada toing hai features among the most ‘drab’. It shows a female-dominated world where men perform karvachauth. Once the man wears this brand of innerwear he conquers the world from the dominant females.
Ad film-maker Sainath Choudhury says, “It’s a good imagination but a drab concept for an ad. The idea is bizarre. There are many other ways to portray macho-ness.”
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