Living Foodz will mark its first foray with the launch of a brand new premium TV channel by the same name in India. In a year’s time, the channel will be available across more than 100 countries worldwide.
Zee Entertainment Enterprises Ltd. (ZEE) announces the launch of its first international 24 hours food and lifestyle channel ‘Living Foodz’. This niche lifestyle channel will specialize in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of exquisite adventure. Living Foodz will be India’s first Foodtainment channel offering content related to travel, food, wellness, reality and lifestyle. The channel was made available from 5th September across all DTH providers like Dish TV, Tata Sky, Airtel and all other leading cable networks in dual feed Hindi and English.
‘Living’ networks is yet another entity under the Zee Entertainment Enterprises Limited after Zee, Ten and &. Living in India will be an extension of Living TV channel that already exists in the international market by ZEEL. Living aims at bringing alive all things factual with a dash of panache and entertainment. True to its character, the ‘Living’ brand embraces marrying the Eastern philosophy of healthy and holistic living with the Western concept of entertainment, and Living Foodz will be no less! Living in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.
Living Foodz will mark its first foray with the launch of a brand new premium TV channel by the same name in India. In a year’s time, the channel will be available across more than 100 countries worldwide. Eventually, Living Foodz aims at producing global content for global audiences.
The audience will be taken on exhilarating food expeditions alongside eminent food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunaal Kapur, Rakhee Vaswani through their different shows. With a substantial increase of audience interest in various niche sectors, Living Foodz, 24hrs food & lifestyle channel has the right formula that is bound to work. Essentially having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people - from lifestyle, travel, wellness to food infotainment and reality.
Commenting on the launch Mr. Punit Goenka, Managing Director, Zee Entertainment Enterprises Ltd. (ZEEL) says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are launching Living Foodz for people who love exploring and knowing more about food.”
Commenting on the launch Mr. Piyush Sharma, said, “Food is the new entertainment and time has taken it to a new plethora. Over recent times, content has started to reflect this with food playing a central role in reality shows, travel and lifestyle shows and instructional shows where viewers learn to cook or hone their culinary skills, or just vicariously experience new cultures and cuisines. With the launch of Living Foodz we are set to redefine food content in minds of Indian viewers.”
Commenting on the launch Mr Amit Nair, Business Head, Living Foodz says, “Food in India is synonymous with entertainment. Living Foodz be an ultimate food & lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well as learn about interesting world cuisines by exploring places, culture and people worldwide.”
In order to connect with audience, the channel will feature shows from food solutions to lifestyle experiences around food like:
Rocky and Mayur Food Xpress: Rocky & Mayur the awesome twosome get on the trail of the most exciting and incredible journey of their lives to discover India’s spiciest, most exotic, and expensive.
Chef on Wheels: Chef on Wheels goes back to where our fruits and veggies originate and meet the people behind it while discovering the places and stories unknown in this new adventurous show Chef on Wheels with Chef Gautam Mehrishi.
Vickypedia-Taste Ka Encyclopedia: Presenting Chef Vicky Ratnani as the master of International cooking in his brand new show Vickypedia. Vicky takes you on a whirlwind tour of some of the most fabulous recipes across the world.
The Great Indian Rasoi (Season 2): Newer places, new experiences and mouth-watering food. The most authentic ‘on the road’ exploratory food show is back in its second season with Chef Ranveer Brar.
Living Foodz will adopt a 360 degree approach to attract maximum eyeballs during the launch. Various mediums of promotion including outdoor, television and print, coupled with a robust digital and social media presence to engage with audiences at different touch points has been put in place. The revenue monetisation mandate has been given to Helios Media whereas the creative agency is Scarecrow. Living Foodz will also create various on ground and consumer connect initiatives to draw in a stronger resonance.
In a nation of gourmets, food makes excellent content. Moreover, the culinary experience can be an adventure, a work of art, a profession or a hobby… the love for food can have innumerable manifestations. All these make up a perfect 'recipe' for some very entertaining content. Your thirst for Foodtainment is about to be quenched with "Living Foodz” - the new destination for the best of food and entertainment.
Tune into Living Foodz today!
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