Yo Yo Honey Singh turns brand ambassador for online fashion brand

Fashion and lifestyle company 'American Swan' has signed up Yo Yo Honey Singh-rapper and Bollywood singer, as its brand ambassador. The brand is known for their smart casual wear for the youth and is targetted at the youngsters - ages 18-35. 

About the partnership Honey Singh said, "I am excited to partner with 'American Swan' and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before." Singh is known for hit tracks like 'Party All Night' and has gained much popularity for his catchy tunes.