Honey Singh is making waves higher than all other Indian artistes within and outside Bollywood. The latest feather(s) in Honey’s cap are collaborative songs with three of the most popular American popular artistes, namely Chris Brown, Rihanna and Jennifer Lopez.
The offer came to Honey during his last trip to the US. Says Honey, “Universal Music came to me with the whole catalogue of their A-lister artistes suggesting I collaborate with them. I guess they singled me out because outside Bollywood I am the only musician in India who has a fan-base.
At least, that’s what I am told. They want me to team up with their most saleable contemporary artistes. I am not at liberty to reveal the names we’ve zeroed in on. But yes, they are the hottest names in the American and global charts.” Honey flies this week to the US to work out the details.
Funnily enough, Universal presumed Honey Singh had no knowledge of Chris, Rihanna or JLo. Laughs the rapper-singer, “They offered to provide me with detailed background of the artistes that I am going to be partnering with. I think they feel Indian musicians don’t listen to too much imported music. And I am okay with that perception.”
Honey feels Indian artistes fail abroad because they spend too much time and effort trying to behave and sound non-Indian. “Why would they entertain us if we try to entertain them with carbon-copies of their look and sounds?”
Honey will bring an entirely Indian feel and flavour to his collaborations with the American artistes. “I will bring my sound to the table. They will bring theirs. If I try to sound like them I’ll end up making a fool of myself.”