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World AIDS Day: Amitabh Bachchan to be part of AIDS awareness content to promote HIV education

Bollywood celebs like Amitabh bachchan, Shabana Azmi, Imran Khan come together to promote HIV education

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Amitabh Bachchan to be a part of AIDS awareness content to promote HIV education
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Superstar Amitabh Bachchan has gone a step ahead in promoting social awareness against HIV on the eve of World AIDS Day on Tuesday (December 1). Global NGO TeachAIDS on Monday said that it has included 22 leading Indian film actors who will be seen promoting HIV education through the medium of  instructional animated multi-media content, especially in schools.

The material, which was launched on the eve of world AIDS Day, would be available on the NGO's website. Indian-American Stanford University lecturer and social activist Piya Sorcar, the founder of TeacherAIDS, while speaking on the occasion said,"We have also made 100,000 CDs for distribution among state AIDS control societies, schools, hospitals, and counselling centres. Amitabh Bachchan, Akkineni Nagarjuna, Shabana Azmi, Suhashini Maniratnam, Anushka Shetty, Sudeep, Suriya, Imran Khan and Shruti Hassan have given their voice for the animations to promote HIV prevention among Indian youth."

The material, consisting details for HIV education has been prepared in seven languages – Hindi, Telugu, Tamil, Kannada, Assamese, Odia and English. Trustee Amala Akkineni said they began the project following the good response received from a Telugu CD which was prepared in the year  2011. 

Sorcar also added that, "Through in-depth research and intensive localization, the NGO creates state-of-the-art HIV education materials and makes them available for free and accessible to those who need them most. The initiative would go a long way in promoting awareness among school children as the teachers feel shy to discuss the subject. "

C Partha Sarathi, former project director of Andhra State AIDS Control Society believed that the feedback they received for the TeachAIDS software created earlier was spectacular and it did manage to fill a learning gap among children which was missing. Telangana’s Information Technology Secretary Jayesh Ranjan confirmed that the content would also be shown at Digital Telangana kiosks coming up across the state. 

Spun out of Stanford University, TeachAIDS (www.teachaids.org) is a nonprofit social venture that has created breakthrough softwares which have aced at solving persistent problems in HIV and AIDS prevention around the world. 

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