Will Salman Khan's new marketing policy benefit Aishwarya Rai Bachchan's 'Ae Dil Hai Mushkil'?

Salman Khan and Aishwarya Rai Bachchan might not be on talking terms, following their ugly break-up in the early 2000s. But now, recently Aish spoke about how she doesn't mind doing a film with Salman, if the film's script and the director is fabulous. 

We hear Salman has a brilliant idea already. He is planning to open up a chain of theatres in and around the country and name them Salman Talkies. Unlike multiplexes, Salman Talkies will have much cheaper ticket prices, something that Salman has been fighting for the longest time. Now that it's happening, we believe it's going to help the Diwali releases. 

Salman Talkies should begin rolling around Diwali and if that turns out to be true, the first films to get benefit of that will be Ajay Devgn's Shivaay and Ae Dil Hai Mushkil which also stars his ex-flame Aishwarya. So now you know why we said what we did.