Apparently, Rao has been offered to make the first new anti-smoking ad for the silver screens...
Whether the movies should have anti-smoking ads and disclaimers in the theatres or not, has been a topic of debate for a long time. While some filmmakers believe that it hinders their creative expression on screen, others opine that a small warning in the corner does no harm. However, most of the cinema loving audience find those ads in the middle of a movie very irritating. However, the CBFC has made it mandatory for the makers to display the aforementioned warnings and ads in the theatres.
Now, if all goes as planned those (irritating) anti-smoking ads and disclaimers may soon be replaced by new ones that will apparently be more effective, made by filmmakers from the industry. Reportedly, the ads will also feature Bollywood celebs and Kiran Rao has been approached to make the first ad for the same.
As per a report on SpotboyE, the CEO at The Film and Television Producers Guild of India Ltd, Kulmeet Makkar, informed that they have been in talks with the Ministry of Information and Broadcasting after coming to the conclusion that the repeated ads and disclaimers disrupt the viewing experience. "They saw where we were coming from and after much contemplation asked us to make ads which are far more effective and to the point," said Makkar.
He further added that "The industry is pleased to take on the responsibility. In fact we are in the process of approaching filmmakers who could make these ads. The plan is that once we are ready with them, others ads and disclaimers will be removed from theatres. It’s a great step for the industry and society." Makkar also informed that the new ads will be somewhat on the lines of what ex Indian cricketer Rahul Dravid does at present, the central idea being, to find a Bollywood celeb that the masses can look up to.
The report further added that Makkar has informed that making anti piracy ads is also on the cards. "Anti-piracy ads will see stars churning out messages of “Don’t steal our movies, Don’t pirate. We will ask the government to play them just like the anti-smoking ad and the national anthem,” he explained. When asked what if the CBFC has a problem with it, he said, "The Board will follow what the I&B Ministry says and in this case they (ministry) have written to us. No trouble at all,” added the report.
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 "Bollywood, Kiran Rao, CBFC, Rahul Dravid, smoking, ads, piracy, cinema, theatre, Information and Broadcast Ministry, Kulmeet Mak")
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