The trailer speaks 'Entertainment, with a message' like no other...
Akshay Kumar won't be having a grand launch event to unveil the theatrical trailer of his next - Toilet: Ek Prem Katha - in Mumbai. The superstar is out of the country and hence isn't available for an event.
But before he left for the event, he called in a section of the media, and made them watch the promo of his film, that will be officially released on YouTube tomorrow. We've watched the trailer and we feel it's a perfect mix of entertainment and social values. Here's why we feel it will work very well at the box office...
The universal appeal:
The film is based in a small town. There's a superstar like Akshay Kumar playing the common man. Half the battle is already won. Toilet as a film will not just cater to the multiplex audience because of its rich content, but it will have a pan India connect, given its closeness to the tier two and tier three cities. The single screen audiences too will flock to watch it and how!
The underlying humour:
The best thing about the film is its underlying humour. The way the scenes are written and enacted, even the message that it propagates is through the use of good humour. It's not preachy and that works really well because at the end of it all, your audience wants entertainment and this is a perfect Hindi film, in all its regards.
The performances:
The film revolves around a newly wed couple - as in Akshay and Bhumi Pednekar - and how the lack of a proper toilet at home brings in a divide between them. It's the ordinary man's extraordinary journey in bringing awareness and solution to his town about the proper use and need of sanitation that the film will talk about. Firstly, Akshay as the man desperate to get married is hilarious. But as the shant susheel husband who's out to fulfill his practical wife's sanitation demands is brilliant. Bhumi has a lot of scenes in the trailer and she looks like the perfect choice. She's an activist who gets the women of the village to ask their husbands and the other men in their family to provide them with proper toilets.
The supporting cast:
Like you all have noticed, there's the 'lota party'. And there's a scene in the trailer where the night right after the marriage, the other women in the village knock on their door and ask Bhumi to come out with them. Why? To defecate in the open. And how that is their version of a kitty party is hilariously brought out. Then, there's the patriarch baap and guess who's returning on screen. Sudhir Pandey plays Akshay's father in the film and he's terrific as well. Remember Amanat - the long running TV series? Then you'll remember him as well.
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 "Toilet Ek Prem Katha stills")
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