Watch: Turkey gets down to 'Why This Kolaveri Di'!

Remember when Why This Kolaveri Di took 2011 by storm, well before Gangnam Style hit the airwaves?

Turns out that was not the end of fame for the song and its creators.

The new Coca Cola advertisement, made to be broadcast in Turkey, is set to the tune of the song sung by Tamil star Dhanush.

The soft drink giant is endorsing their signature drink for the hot summer days in Turkey.

Why This Kolaveri Di is a song from Tamil psycho-thriller 3. Sung by Shamitabh star Dhanush, the song was composed by Anirudh Ravichander. The song went viral on YouTube and soon became the most searched video in India.