The film collected only Rs 10 crore plus in the first 3 days...
For Vidya Balan's Begum Jaan to register comfortable collections post the weekend, Saturday was the key. After all, the numbers on Friday - though decent - were still not the kind that instantly put a film in the 'success' category. Also, audience word of mouth had started coming into play and that was always going to be a true indicator of whether the film would gain momentum over the weekend and then hold well over the weekdays.
Now if 3.50 crore collected by the film on Saturday are any indication, the Srijit Mukherjee directed film would need a major turnaround today if it has to step into the weekdays with a good haul. The film added another RS 3.75 crore on Sunday with no major improvement in numbers. The three day total stand at Rs 10.50 crore which is disastrous.
Amongst all the notable releases of 2017 so far, the lowest weekend has been registered by OK Jaanu which collected 13.8 crore. Basis the trajectory that the film has adopted so far, Begum Jaan is even below this mark which means it would be only be the 10th highest weekend opener of the year, and that too below all major films.
What works to an extent for the film is the fact that its budget is lowest amongst all notable flicks that have hit the screens this year. Moreover, there is a tax rebate of 2 crore from the Jharkhand government too that would be making those at Vishesh Films breathe easy. As for the real appreciation for the film, it hasn't quite been a heartwarming experience.
The Sunday verdict has sealed its fate and it's not going to recover its money from here onwards. This also means that this is yet another flop from Vidya Balan who has been having a string of consecutive failures at the box office.
Note: All collections as per production and distribution sources
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