Action may have been ruling the roost, industry observers point out that comedy still continues to be a favourite at the BO. A look at some of the biggest hits this year reveals that several of them — right from Housefull 2 to Bol Bachchan to the more recent Oh My God — are comedies. What is interesting is the way the genre has evolved.
“Today there’s comedy for everybody — from sex comedy to action comedy to satire. They all work if done well. The BO figures are a proof of that. Maybe the over-the-top comedy from the past does not work anymore, but if presented with the right mix the genre has takers,” says trade analyst Vajir Singh.
Actor Jackky Bhagnani feels what works is the connect with the audience. “The genre, I think, is more challenging than action or drama because you completely rely on situations, dialogues and comic timing. And it’s tougher to make people laugh than to make them cry. But it’s definitely rewarding to see audiences laugh at all the points you expected them too,” says the actor, who’s been getting positive feedback for his performance in his latest Ajab Gazabb Love.
Trade analyst Taran Adarsh feels that what the audience is looking out for is entertainment, and comedies provide just that. “Comedies never go out of fashion. Good comedies make you laugh and that’s what makes them paisa vasool,” he explains.
The idea, say industry observers, is to make wholesome entertainers, yet know clearly who the target audience is. “Like AGL has hit a nail home with the young audiences because of its contemporary and fresh appeal. On the other hand, there has been a Kya SuperKool Hain Hum, which was clearly marketed as a sex comedy, so that too had its own audience,” add trade pundits.
“Overall the tone is to have comedy, but also have action and drama thrown in for effect so there’s something for everyone. The combo has been working fabulously,” smiles filmmaker Rohit Shetty, who himself has had a hattrick of Rs100-crore comedy films at the BO.