#TrailerTrapeze: From Hugh Jackman to Zac Efron, cast of 'The Greatest Showman' teases trailer

Cinema promotions have to come up with novel ways to make their presence felt.

Staying true to the title of the movie, the marketing team behind Hugh Jackman's The Greatest Showman teased the trailer due out on Wednesday. Calling it #TrailerTrapeze, the Logan star shared the first teaser on Twitter.

It's a #TrapezeTrailer - @GreatestShowman style. Over to you @Zendaya ! pic.twitter.com/ljyZ2bHSR3

— Hugh Jackman (@RealHughJackman) June 27, 2017

He captioned the image tagging co-star Zendaya, "It's a #TrailerTrapeze ... @greatestshowman style. Over to you @zendaya!" Zendaya Coleman, who is set to appear in Spider-Man: Homecoming on July 7, then shared the next clip featuring her and Baywatch star Zac Efron.

Got it, @RealHughJackman! @GreatestShowman #TrailerTrapeze, coming your way, @ZacEfron! pic.twitter.com/sS0ckg1jNS

— Zendaya (@Zendaya) June 27, 2017

She tagged Efron and the star was the next one to share a clip. He then tagged songwriters Benj Pasek and Justin Paul, who also wrote the award-winning songs for La La Land, are responsible for the songs in the musical.

Thanks @Zendaya! @pasekandpaul, here’s the @GreatestShowman #TrailerTrapeze. Catch! pic.twitter.com/i56Da25dZN

— Zac Efron (@ZacEfron) June 27, 2017

Benj Pasek and Justin Paul, the Tony Award-nominated songwriting duo shared the next clip featuring Hugh Jackman and Michelle Williams.

Merci, @ZacEfron. Throwing the @GreatestShowman #TrailerTrapeze to you, @kealasettle. pic.twitter.com/El905RI8hL

— Pasek and Paul (@pasekandpaul) June 27, 2017

The last clip was shared by Keala Settle, another Broadway actress who plays 'The Bearded Woman' in the musical directed by Michael Gracey.

.Thank you, @pasekandpaul! The @GreatestShowman #TrailerTrapeze soars over to @etnow! pic.twitter.com/h0Gl9hBpvT

— Keala Settle (@kealasettle) June 27, 2017

The Greatest Showman is a story of PT Barnum, a visionary who rose from nothing to create a spectacle that became a worldwide sensation.

After leaving behind the claws of Wolverine, Jackman is doing the second best thing he knows, sing and be the Broadway spectacle. Before The Greatest Showman, the Australian actor has worked in Tom Hooper's Oscar-nominated musical Les Miserables. 

Directed by Michael Gracey, The Greatest Showman is scheduled to release on January 1, 2018