Tollywood's Allu Arjun trumps Bollywood's Ranveer Singh on social media!

Looks like the current young favourite in B-Town Ranveer Singh is going to have to give into Telugu young superstar Allu Arjun when talking about their online fan mania. When looking at their Facebook fan page, one can't help but notice the disparity - as Allu Arjun has raced way ahead of Ranveer Singh with a following of over 1 crore!

Says an industry marketing analyst, "Telugu star Allu Arjun has recently delivered a monstrous hit at the BO with Sarrainodu where he focused heavily on engaging with his FB fans to ensure they convert to more than just likes or comments - to ticket sales. Very few people including B-Town actors really get how to use their fan base to convert to numbers at the box office. Others who do, include Riteish Deshmukh, Shruti Haasan, etc. While Ranveer is active on FB, his content does not generate as much engagement. and the comparison of numbers is proof of the pudding."

"Furthermore, brands today too check the social media healthy of celebrities before engaging them to be their brand faces. The brand team isolates every medium and judge them independently. Based on this trend, we can foresee Allu Arjun garnering a lot more brand attention courtesy his online engagement and box office results", adds the source.