In a gesture of solidarity, Telugu film industry today came together for a fund-raising event to contribute towards relief works for the coastal Andhra region battered by last month's cyclone 'Hudhud'.
Named 'Memu Saitam' (We too), the day-long event saw leading actors participating in a number of fun-filled events like music, comedy shows and sports like kabaddi and cricket.
Other events like 'Tambola with Stars' have also been proposed to be held till tonight. Various entertainment shows involving prominent comedy actors like Brahmanandam and Ali drew huge rounds of applause from the audience.
A major event 'Dine with Stars' was held last night. Top actors like Chiranjeevi, Nagarjuna, Balakrishna, Venkatesh and junior NTR took part in different events. The proceeds of the events would go to the Chief Minister's Relief Fund for the cyclone relief works.
Chief Minister N Chandrababu Naidu would attend the grand finale tonight as the chief guest and receive the fund. A number of Telugu film personalities have already met Naidu, either individually or collectively, and made monetary donations to the CM's Relief Fund towards cyclone relief.
"Telugu film industry has always strived and excelled in not only providing unmatchable entertainment, but also in reflecting the issues that concerned the society and the nation, from time to time.
"The Telugu film fraternity has always been consistent in initiating relief action on ground, in the face of numerous calamities, that have befallen the people of AP and India," a release issued earlier by the film industry said.
"The Telugu film industry is making collective effort to put together a massive and marathon entertainment event on November 30, to encourage people to participate and contribute to their best capabilities and provide support to the cyclone-affected people and the area," it said.
The film industry had also set up a website hyperlink "http://memusaitam.Com"memusaitam.Com' for today's events and also for making contributions online. Cyclone Hudhud, that struck north coastal Andhra Pradesh on October 12, left nearly 50 people dead and caused an estimated loss of about Rs 60,000 crores.
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