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The mix ‘n’ match queen award goes to…Arti Shantakumar

“I’ve changed the way people shop in Mumbai. When I came down here from Delhi, the whole concept of mix ‘n’ match didn’t exist."

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BECAUSE she’s turned her personal eclectic style into a money-spinner. “I’ve changed the way people shop in Mumbai. When I came down here from Delhi, the whole concept of mix ‘n’ match didn’t exist."

"So, I borrowed some money and started this small garage shop, without thinking of whether it would work. It was out of pure passion,” she recounts. Today, OMO (On My Own) has shifted shop to one of Bandra’s prime locations, makes sales of over Rs 25,000 per day, has an exclusive men’s wear store and a branch (whose generic name is Apsara) in Bangalore.

BECAUSE she dared to take the plunge – switch from selling hospitality to selling ethno-kitsch. “I’ve always had the same kind of style and interest in fabrics even when I was in sales at The Hyatt. And growing up in Delhi, I was always exposed to nice handlooms. There was a certain kind of confidence I felt about how I should dress and what I liked,” she says of her decision to switch careers.

BECAUSE size, age or social status are no bar at OMO. “That’s a conscious decision. We make everything for everybody,” she reveals. 

BECAUSE her customer service skills are impeccable, a quality OMO regulars will vouch for. “Today, you have so many stores selling similar clothing. So I guess a personal touch makes a world of a difference.”
-Sheree Gomes-Gupta

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