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Sushant's 30-day Insta-campaign

Takes to the photo-sharing website to offer peek at his fitness schedule

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Most actors go social online to promote their films. Sushant Singh Rajput is doing it to promote fitness, and he's doing it on Instagram. SSR is doing it to share his 'fit-to-fab' ideas with fans and followers over 30 days through the #TillIGetItRight campaign, which will endorse healthy living and share his fitness regime with the world.

"Fitness is something I am very particular about. But I am blessed with a trainer and somebody who can guide me. Not everyone is and more often than not, unhealthy food habits and wrong guidance leads them to either disappointing results or no results at all. That is when I realised that I could do this fitness campaign where I will everyday share my workout routine. I will put up my diet chart and share my workout schedules – be it mixed martial arts, cycling or jogging. My main aim is to basically tell people that achieving my kind of body is possible if you follow the 30-day campaign religiously," Sushant says.

The campaign will focus on Sushant's transformation over a period of four weeks. "One thing I am sure of, is that I am not going to make it a preachy video. We are just trying to simplify complicated terms that trainers and dieticians usually scare everyone with. Though this is a one-off thing, I am sure people will see the results. I am confident about that," says the actor.

Ankita turns hairstylist
Shares Sushant, "While we were shooting for the promo, Ankita was around. She walked up to me and said, 'Look, I don't like your hair.' She decided to take things into her hands and turned into this hairstylist for the shoot. While that is all that her contribution to the campaign is, I must say that I am very jealous of her."

And he explains why, "She is just blessed when it comes to this (fitness) department. She eats everything in the world, doesn't go the gym and yet manages to stay in perfect shape. She must have gone to the gym four times in the past five years. She doesn't even play any kind of sport. Whatever the reason, I don't like it that I have to work so hard to stay in shape and she gets away with it so easily."

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