Star Plus announces Box Office India awards

Adding to the long list of award ceremonies to honour talent in Bollywood, Star Plus channel will host a ceremony based entirely on the Box Office collections of a movie.

Media reports suggest that the event will recognise achievements of Hindi films at the box office, and it will be led by Salman Khan along with other renowned faces faces from the film industry. 

Elated to have collaborated with Box Office India magazine, Star plus General Manager Gaurav Banerjee is quoted as saying that it is the votes by people in the form of their hard-earned money which sets the box-office register ticking.

Calling show business a business of box office numbers, Box Office India publisher Nitin Tej Ahuja also told the media that box office collections are the most objective measure of the paying public's acceptance or rejection of films and the Star Box Office India Awards would honour the verdict of the actual film-watching audiences.

It's often observed that small budget movies or the ones that may not do really well at the box office, win critical acclaim or accolades. It will be interesting to watch a judgment taken over movies that keep the box office collections in mind. 

The award ceremony will air on Star Plus later this month, to coincide with Diwali.