When it comes to getting competitive with one another the three Khan superstars know how to pull out all stops. Trust Shah Rukh Khan to go that extra mile. Sandwiched between Salman Khan's Kick in July and Aamir Khan's PK in December Shah Rukh Khan has decided to go all-out with the marketing of his new film the Farah Khan directed Happy New Year by opening up new modes of publicity.
Apparently Shah Rukh plans a series of unprecedented marketing moves. Says Shah Rukh's fellow-actor from Happy New Year, "Shah Rukh has asked all of us to keep two months, August and September completely free of all other engagements. None of us is allowed to shoot for any film during those two months."
Apparently Shah Rukh plans road shows in the US and Canada with his co-stars and directors. Says the co-star, "We don't know what we will be required to do at these shows. But Shah Rukh will be taking all of us from the cast of Happy New Year to the streets in various cities of the US and Canada where we will be performing and interacting with fans.We expect crowds of thousands on the streets as Shah Rukh has a huge fan base in that part of the world."
This sort of open-air publicity has never been attempted before by any other actor. Adds the actor, "For Shah Rukh the success if Happy New Year is very important. He wants it to be bigger than Kick and PK. We all have been told to think of nothing else for the two months leading up to the release."