Some actresses like Richa Chadha and Divya Dutta were sad that the ad was pulled off.
Jewellery brand Tanishq's latest advertisement created an uproar on the internet with its collection titled 'Ekatvam' (Oneness) jewellery line.
The ad, which was released on October 9, has reportedly been pulled off after it attracted a bevy of criticism. #BoycottTanishq started trending on Twitter as the outrage alleged that the ad promotes 'love jihad' and was anti-Hindu in sentiments.
However, Shashi Tharoor has now come forward and defended the ad and wrote, "So Hindutva bigots have called for a boycott of @TanishqJewelry for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India?"
Kangana Ranaut also shared her thoughts on the ad on Twitter, saying that the "advert does not only promote love-jihad but also sexism."
On the other hand, some actresses like Richa Chadha and Divya Dutta were sad that the ad was pulled off. Divya, whose voice has been used in the ad, wrote on Twitter, "Yes it's my voice. It's sad it's taken off air. I loved it."
While Richa wrote, "It's a beautiful ad." Swara Bhasker also took to her account and said, "इतनी विशाल कम्पनी.. इतनी ढीली रीढ़ की हड्डी! (Such a huge company .. such a loose backbone)."
For the uninformed, "Love jihad" is a term coined by Hindu extremist groups, referring to an alleged campaign by Muslims to convert Hindu girls under the pretense of love.
What is the advertisement about?
The advertisement by Tanishq promoted a new jewellery line called "Ekatvam". In the 45-second advertisement, members of a Muslim family can be seen celebrating a traditional Hindu ceremony for their daughter-in-law who appears to be a South Indian.
The description of the video on YouTube also reads, "She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures."
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 "Shashi Tharoor, Swara Bhasker, Richa Chadha express disappointment after Tanishq Ad gets pulled off air")
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