Shahid Kapoor's plans for his clothing label 'Skult' REVEALED!

Shahid Kapoor's decision to venture into the retail line has earned him the respect of entrepreneurs in the retail industry. Last week in Delhi, the actor also picked up the best entrepreneur award for his clothing label, Skult, at a function acknowledging corporates, start-ups and entrepreneurs from the retail and e-retail space.

A source informed MidDay, "Shahid's introductory collection evoked a great response soon after its launch. The brand enjoys great popularity among the youth. Without retailing on sale, a lot of their items are sold the minute they come on cart."

Insiders share that the e-commerce portal is considering launching Shahid's personally curated merchandise in brick-and-mortar stores over the next three months. "Targeted at millennial consumers, it may soon make its store debut," an insider adds, reports the tabloid.

Acknowledging the honour, Shahid says, "My collection is about expressing yourself without restrictions, and brings together fashion and functionality. I think that is what struck a chord with our consumers across all demographics, not just the youth."